NHS BT: The future of Blood Transfusion
Client: National Health Service Blood Transfusion
NHSBT is an independent organisation that supplies blood products to hospitals across Britain. Hospitals are seeking innovative ways to reduce the cost of transfusion, improve performance, and reduce blood wastage. Brief: As a business in charge of blood supply, how can we optimise blood transfusion for sickle cell patients requiring multiple transfusions and future proof the business from digital disruption? Duration: 14 working days Pitch project: Hyper Island |
Team members:
Claire Lise Bengue (France) - Visual Designer Mattia Compagnucci (Italy) - Front end designer/engineer Marc Morell (UK) - Storyteller, strategist Cecilie Fjellhoy (Norway) - Interaction Designer Aparna Ashok (India) - Design Strategist, Anthropologist |
My responsibilities:
Design research Journey mapping Business strategy Pitching |
THE PROCESSUnderstand the problem, understand the system.
Problems identified
|
Challenge statement "How might we make sickle cell blood transfusion processes more responsive for donors, patients and the hospital?"
Outcome A demand based blood model that notifies a pre-screened targeted donor database when in need for blood. By bringing the donor directly to the hospital, NHSBT would save £4 million per year. This system can in the future use big data to predict and reach out to donors when the supply falls below critical level. |
THE SOLUTION
THE PITCH |
Final pitch to National Health Services Digital Director and Head Nurse
TOOLS USED
PROJECT
|
TEAM
|